New Ning users Group on Facebook

As we all know Facebook and Ning work hand in hand. My foresight allows me to see a need for a presence on Facebook for Ning developers and users such as ourselves. I welcome everybody to join and this should be an international mesh of social networkers and businesses looking to take their online interaction to the next level.  a link to the group.

http://www.facebook.com/group.php?gid=33854429526&ref=share

Most used Facebook Applications, charts

Facebook updated application engagement stats published in the directory yesterday, changing the published engagement metric for applications from daily active users to monthly active users, and removing the active % altogether.

So given that yesterday was the last day that total active installs and daily active users were published for the directory, Inside Facebook has combined that data with Facebook’s newly released monthly active user data to figure out which applications have been the most engaging on a total monthly active users and a monthly active % basis over the last 30 days.  In the future, this kind of analysis will be impossible, so this is a one time opportunity to combine the two data sources and produce meaningful results.

There are a couple of different interesting angles to look at the data here:

1) Total Monthly Active Users - Which applications are engaging the most unique users over the last 30 days?

2) Monthly Active % - Which applications have engaged the greatest percentage of their installed user base over the last 30 days?

3) MAU/DAU Ratio - Which applications tend to engage different users on a day to day basis (high MAU/DAU Ratio), vs. the same users on a day to day basis (low MAU/DAU Ratio)?

Here are the results. For each graph, I’ve included the top 20 applications. Keep in mind that these numbers are in general quite high when compared with web app retention metrics in general.

1. Top 20 Facebook Applications by Total Monthly Active Users

2) Top 20 Facebook Applications by Monthly Active %

(and, as a side note, those applications in the top 100 by total installs with the lowest Monthly Active %)

3) Facebook Applications with Highest MAU/DAU Ratio

And those amongst the top 100 by total installs with the lowest MAU/DAU Ratio:

Some interesting observations:

• The Monthly Active % leaderboard is dominated by games: YoVille, Bubble Town, Pokey, Bowling Buddies, Word Challenge, Mob Wars.
• Games also have the lowest MAU/DAU ratio by and large, as you would expect. By contrast, video and friend comparing apps have some of the highest MAU/DAU ratios.
• Despite their huge reach, SuperPoke and Hug Me are amongst the lowest apps by Monthly Active %.
• Much more… If you’re interested in obtaining data on more apps in an Excel spreadsheet, please email mail AT insidefacebook DOT com and introduce yourself. Thanks!

Inside Facebook Event Sponsors

http://www.insidefacebook.com/2008/08/05/which-facebook-applications-really-are-the-most-engaging-a-look-at-mau-mau/  original ad, Thank You

Facebook Marketing, a how to guide from every angle

Based on the popularity of this Facebook advertising tool box I would like my viewers to be redirected to the awesome site! 

 

www.insidecrm.com, if you didn’t know it, now you do

 

 

“In the last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook, the little networking site became a powerhouse in the online-marketing community.”

http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/

Dive into Web 2.0

Dive into web 2.0ol

 3.October 2008 11:26

This is my first Blog.  I’ve logged in the woods and into a computer but never blogged.  Does the B in Blog stand for Blah, Blah, Blah , Blah?  Like a logging of Blah, blah…?  This is a real question.  Anyways, my story begins in a small southern town on the wrong side of the tracks… Sorry, wrong story. 

      Web 2.0, is it grammatically correct to start a sentence with a Link? 

Warning: I will not be parenthesizing!

I’ll start from the top, Web 2.0 is overwhelming at first, like dipping your toe in an unheated pool.  These are the worries; Where do I start? How much personal information should I really post on the internet? Does my facebookmake me look fat?  These are all concerns I share with you, you being the newbies.  I had a Myspace back in the good ol’ days but it seemed a little like your own locker in high school. 

So why would a self proclaimed 3rd degree master of marketing the american way dive back into this pool party like somebody added massive amounts of cherry Jello sugar powder? and that is the question.  Why did Brad Pitt wear a chicken costume and wander the streets of Hollywood?  Why do spiders build webs? Why does somebody raise their hand in class? Why did the Seattle Supersonics have to move to (unamed); it still stings a little to say or write.  It all has to do with Google, kind of like the 7 degrees of Kevin Bacon, or shaking hands with everybody in Dallas (the city).  Now if you could do Dallas in one sitting that would be impressive but most people need to set up an old fashion pyramid scheme.  It’s not what you know, it’s who you know or more like what you know about who you know or how you know who you know or who of you know what I’m actaully saying right now. 

Are people that Tweet called Twitters or Twits?  Can 1 person be called a Twitter if the are Tweeting?  In all of my perusing for SEM applicable applications, I found using Facebook as a hub gave me the weekest excuse to spend hours posting and updating, and… My face book has almost every over the counter app syndicated to it that Facebook allows.   I know there’s a strategic space in my first face book in the last sentence.  But I don’t know if that matters.  I love Del.icio.us , I wish I had always had that.  It keeps track of neat sites and lets me tag them. Last.fm does kind of the same thing but with music and different. Google Reader  gathers the best stories from all of the web and organizes them for you, kind of like an online newstand.  I’m also using Flickr for storing images I like and then feeding that to my starving hub.  I am trying to dig Digg  but I was a landscaper for almost 3 years, so it feels like work to me.  Moving on, to StumbleUpon I can just keep rhymin on and on.  This bloggin makes me feel so insecure, like my thoughts or lack of are exposed to the elements.  The disclaimer is, what I am trying to do here is express a real world trip and tumble, digg and stumble first time idiot’s guide to social networking.  Honestly, if you are interested in marketing your website on the internet, start getting creative. 

This cornucopia of quirky computer show and tell can pay off in duckets! 

 

So the real message of this is, if you are going to link farm, farm organically. tw

Web 2.0 link

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