5 Steps to increase your Google Page rank for beginners

5 Steps to Increase your Google Page Rank   
TIPS 

Tags: Google, PageRank, PR, increase, SEO, search engine optimization, steps, help, tips

You can thank Charles Nixon at ProWebNews.com for this guide! Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

 

1.	Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.  You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence. Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.
2.	Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.  Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.  Remember the more links you have the higher your PR will be.
3.	Using ezine ads (or newsletters).Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.  Ezine’s will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).
4.	Creating and publishing articles.Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.   Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.
5.	Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt. They are very easy to find, but can be somewhat difficult to obtain links from.  To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs. You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

How to get your image on Google Images

If your web graphics are optimized for Image search engines like Yahoo, Google or MSN, they can be a nice alternate source of traffic to your website. But unlike regular web search where we know how search engines rank content, the rules associated with Image search rankings are very different and often based on assumptions.

Why I say this ? Try a search for “Google” on Google Image Search. None of the top five results show images from the Google website. Now if you repeat the search for Firefox, no images are displayed from the official Mozilla or Spread Firefox website. Or look for iPod.

So how do individuals and small companies manage to stay ahead of corporate giants in Image search results ? It’s a combination of luck and some image optimization techniques like text surrounding the web graphics, image captions, etc.

I say luck because search engines are very secretive about their image search algorithms. Regarding optimization, here are a few simple things that you should keep in mind for getting good rankings in Google Images Search:

» Use a descriptive image filename - If your webpage has pictures of Bill Gates house - use filenames like bill-gates-house-party.jpg instead of the default camera file name like IMG_401.jpg

» Attach a 7-8 description with both the ALT and TITLE attributes of the IMG tag - Make it a habit to use these attributes. An example could be &ltimg src=”/inside-bill-gates-house.jpg” alt=”Bill Gates House Kitchen” title=”Inside the kitchen of Bill Gates House” width=”200″ height=”200″ />

» A short two line description of the image just beneath the graphic is the best way to describe an image. It can work wonders for your image search rankings as well. For an live example, read any news story on the BBC website or see the screenshot on your right.

» If possible, try to wrap text around your images using float. 

» If you site design won’t allow wrapping text or if the image is large in size, try to place the images near text that describes the context of your image. If the image is of an Adobe Photoshop box, don’t place that image near the paragraph that describes Corel Photopaint.

» Web Images placed at the top of the page are more likely to appear in search results than the ones which are at the bottom. I have no proof to explain this but it’s just an observation.

» Web Photo Galleries which have no text descriptions can make use of the Title and Meta tags to insert information about the images.

» The HTML tags enclosing the image descriptions will also matter. A descriptions enclosed in H3 or Bold tag will have more weight than the one enclose in the Parapraph tag.

If you aware of any more tricks or suggestions, please drop a comment here. 

Again, while good rankings in Image search engines can drive lot of new traffic, it can also shoot up your bandwidth bill as people may hotlink images hosted on your webserver. If hotlinking is your concern, look at some of these free image hosting websites.

Google analytics tricks and add ons

Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension.

1. Social Media Metrics Greasemonkey Plugin For Google Analytics – it pulls the social media metrics right into Google Analytics Content Detail reports automatically, with links to the social media sites for your pages. It pulls in data from Digg, Sphinn, Mixx, Reddit, StumbleUpon, and Del.icio.us, with more to come.

2. The Google Analytics Report Enhancer – Get enhanced segmentation, you will also be able to segment by transaction, adgroup, and referral path anytime a segmenting opportunity comes up. Now you can see exactly which transactions are attributed to each source, medium, source/medium, keyword, campaign, new or returning visitors, and more. You also get the ability to see the raw number of conversions for each goal you have as well as goal revenue.

3. Google Analytics hacks to obtaining full referring URLs – Provides two ways to get full referring urls into Google Analytics.

4. Multiple Profile Greasemonkey Script – If you have multiple profiles setup for your google analytics account, you will be able to select a new profile to view you will see the same report you were just on, but it will be for the new profile which you selected. Also, if you wish to compare reports from two profiles, there is an option to view the new profile in a separate tab.

5. Unusual Keyword Trends in Google Analytics With Greasemonkey – provides a “What’s Changed” report which tells a) which referrers have sent most traffic in last few days and b) which have sent most traffic where they never did before.

6. Google Website Optimizer multivariate experiment data to show up in Google Analytics – While Google Website Optimizer by itself can give you a quick look at which combination is best at improving conversion, it tells you nothing about transactions, revenue, micro-conversions, navigation, segmentation by source, and bounce rate. If you integrate Google Analytics into your Google Website Optimizer experiments, you will get much richer data, and be able to get a true idea of how your test is doing.

7. Google Analytics for WordPress – This plugin easily adds your Google Analytics tracking code (the new ga.js one!) to all pages within your blog. This plugin adds the possibility to tag and segment all outgoing links, so you can see whether a click came from a comment or an article. This WordPress plugin also gives you the possibility to track downloads with Google Analytics based on a set of extensions you specify and adds the possibility to track all image searches as organic and collect their keywords.

8. SiteScan – A Google Analytics Diagnostic tool designed to provide you with a complete audit of your Google Analytics setup. SiteScan is a free way to ensure that your Google Analytics is configured properly on your website. The most comprehensive web analytics debugger is the WASP Firefox extension.

9. Goal Copy Extension – The Goal Copy extension records all of the values in a Google Analytics Goal Settings form. You can then navigate to another profile where you want to put that copied goal and paste all of those values into the new form. That way, you can get your goals from one profile to another without all the tedium.

10. The Unofficial Google Analytics API – Uses Google’s email as XML function to send your data to Google Groups so you can use the data. There is also the Google Analytics Python API.

11. Google Analytics to Google Docs Greasemonkey Script – do a one-click export to create a Google spreadsheet for analyzing Google Analytics data.

12. Get Detailed PPC Keyword Data from Google Analytics – This filter shows exactly the Search Term (i.e. keywords that are searched on) rather than just the Bid Term (i.e. the keywords that triggered a PPC advert). For example, if a visitor searches for “sony digital camera” and you have an ad configured for the keywords “digital camera” as a Broad Match in Google AdWords. With this filter the same search will show “digital camera, (sony+digital+camera)” in any Google Analytics report that shows keywords (e.g. Marketing Optimization -> Search Engine Marketing -> Overall Keyword Conversion) or any time you cross-segment against keywords.

13. Analytics KPI gadget for iGoogle – This widget allows you to see important KPI information from Google Analytics directly in iGoogle.

14. Google Analytics Reporting Suite – Using Adobe Air the Google Analytics Reporting Suite brings Google Analytics to the desktop.

15. Customize the list of recognized search engines – Adds 60+ additional search engines for detection (rather than listed as a referrer) and differentiates regional variations e.g. google.co.uk, google.com, msn.se etc.

16. Script to capture first and last referrer in Google Analytics – From my friend, Brian Clifton’s book Advanced Web Metrics with Google Analytics.

17. Excluding Internal Traffic the Easy Way – Make sure your data isn’t polluted with your own or your company’s clicks.

18. Tracking Your Twitter Tweets with Google Analytics – This method will track anyone visiting the site as a result of your tweet, regardless of where they clicked on the URL. It doesn’t matter if it’s in an email client, hosted email app. etc.

19. The Official Google Analytics blog – Get the latest from the Google Analytics team. They also publish the excellent Conversion University.

20. Google Analytics Help Center – The official forum to get your questions answered about Google Analytics.

21. Google Analytics for iPhone – Access your Google analytics on your iPhone.

Please help me maintain this list as the one place to find all the Google Analytics plugins, hacks and tricks. Do you know of any others that should be on the list?

In Analytics, Google, Interesting Websites, Metrics